Victoria, BC’s longest running independent concert promotion and production company, Atomique Productions Ltd., has joined national entertainment company, The MRG Group. This marks The MRG Group and MRG Concerts’ entry into Vancouver Island’s concert and event business, which will include the return of Rifflandia Festival in 2020.

“My colleagues and I have a lot of respect for Nick, Dimitri and their team. We are excited to use our national presence to bring more experiences to Vancouver Island and build on the history and commitment to concerts and events that Atomique has cultivated on Vancouver Island,” shares Matt Gibbons, President of The MRG Group.

Founded in 1999, Atomique Productions, who’s portfolio includes Rifflandia Festival, Phillips Backyard Weekender, Rock The Shores and more, just celebrated 20 years in business, producing over 150 concerts per year on Vancouver Island.

“We are excited to work with The MRG Group to continue to bring world class concerts and events to Victoria and Vancouver Island,” said Atomique’s co-founder, Nick Blasko.

Also announced today, The MRG Group, has purchased The Capital Ballroom in Victoria, BC. The 575 capacity concert hall will be their first owned venue on Vancouver Island, joining a suite of premiere live venues across the country which includes Vogue Theatre (Vancouver, BC), The Garrick (Winnipeg, MB) Adelaide Hall (Toronto, ON).

“We are proud of the work we’ve done over the past three years to create Victoria’s best live music venue, and we look forward to seeing The MRG Group continue this legacy as our city grows” said Dylan Willows, President and Director of The Capital Ballroom.

For upcoming events at Capital Ballroom click here.