Partnerships

Partner With Canada’s Leading Independent Entertainment & Hospitality Company

Connecting brands to millions of fans through unforgettable experiences across venues, festivals, ticketing, and digital platforms. From live moments to online engagement, we help partners reach audiences where they’re most inspired.

Contact Our Partnerships Team

We Bring People Together

Who We Are

Through 20+ venues, national festivals, restaurants, and AdmitONE - our modern ticketing and digital media platform - we connect with millions of Canadians every year. Our network spans concert halls, festivals, hospitality brands, MRG Travel, and the full AdmitONE media + CRM ecosystem.

Our Audience

We reach experience-driven Canadians aged 18–44 across music, nightlife, culture, food, and lifestyle—engaged communities that power our live and digital ecosystem. Our annual reach includes 6M+ AdmitONE digital visitors and 500,000+ in-venue attendees across the country.

LIVE ENTERTAINMENT,

HOSPITALITY & DIGITAL REACH

ALL UNDER ONE BRAND

What We Do For Brands

Brand Awareness & Media

We help brands amplify their presence across our venues and events through a focused suite of visibility and media opportunities, including:

• Venue signage & digital screens

• Event & festival branding

• In-venue sampling, pop-ups & product placement

• Ticketing media: banners, footers, offer walks, CRM targeting

Experiential Activation

We create immersive, on-site brand moments that bring campaigns to life and deepen audience engagement through:

• Onsite installations, fan zones & interactive booths

• Product showcases & sampling

• VIP experiences & hospitality

• Co-branded events & programming

Digital & Content Integration

We expand brand reach across our digital ecosystem with targeted placements and custom content opportunities, including:

• AdmitONE ad placements (300x250, headers, footers, embedded banners)

• Social content & cast/artist integrations

• Email marketing, ticket confirmation placements, and digital contests

• Co-branded storytelling & influencer support

Community & Local Marketing

We help brands connect authentically at the local level by supporting community moments and grassroots programming through:

• Local venue touchpoints

• Family, community & cultural events

• Public programs & grassroots initiatives

Ways We Can Work Together

National

Coast-to-coast partnerships that deliver broad visibility and category impact.

Local

Community-focused activations that build presence at venues and
neighbourhood events.

Live

Brand moments embedded into major tours, festivals, and high-energy events.

Digital

Digital programs that connect brands with fans across media, data, and the
ticketing journey.

Why MRG

National Footprint, Local Relevance

20+ venues in key Canadian cities with the ability to hyper-target audiences.

Digital + Physical Integration

Where experiential, hospitality, and digital media work together.

Authentic Access to Culture

We operate where people discover music, celebrate, eat, dance, and explore.

Custom, Flexible Partnerships

National, regional, local & single-event solutions designed around your goals.

Case Studies

Elevate Music Project

We created a city-wide music initiative supporting emerging artists, spotlighting Vancouver’s next wave of talent through live showcases.

Khatsahlano Street Party

We produce Vancouver’s largest free music festival, drawing 100,000+ attendees each summer in a celebration of local music and culture.

Vancouver Is Funny

A new citywide comedy festival featuring national and local performers, expanding Vancouver’s cultural and live-event landscape.

The MRG Group's new unified website brings together its three products, AdmitONE Pro, PoweredBy, and Community, under a single platform.

LET'S BUILD SOMETHING

UNFORGETTABLE

Contact Our Team

ryan.mackenzie@themrggroup.com

+1-647-227-6532